New Internet Marketing Report Released

EAC is pleased to announce an update to the Internet Marketing Report for realestateworld.com.au.

The update to the Internet Marketing Report has been made available to realestateworld.com.au  subscribers.

We hope that you will love the new features and fixes we’ve packed into this update.

Summary of changes to Internet Marketing Report:

  1. Filter by Agent – Allows the user to run reports on all agents or just on the listings for a specific agent.
  2. Time Frame – Allows the user to run reports for the ‘Total Campaign’ of a listing or for the past ‘Week’ or ‘4 weeks’.
  3. Source – Allows the user to filter search results to the websites that the listing appears on, i.e. ‘All Websites’, ‘realestateworld.com.au’, ‘My Website’ (agent website)
  4. Branding – Allows the user to customise the report to a professionally branded standard.  Including: Agency logo, Agent Photograph, Agent contact details, Social media integration
  5. Professional and easily understood data – Internet Marketing Report provides Full Campaign Details which are designed to be easily understood by the vendors; including: List Price, Date of first advertised, days listed, total campaign interactions, total campaign shares. This feature is available to Pro and Elite subscribers only.
  6. Export – Allows user to easily export report data to CSV file for future analysis.

The new Internet Marketing Report will be available to realestateworld.com.au subscribers from 1 February 2015. Make sure you look out for it in your inbox.

QR Codes, what are they and are you using them?

Quick Response or QR codes are a perfect example of using an offline system to quickly and easily access information from your mobile and tablet devices.

New technology is being introduced every day to allow you to be able to do more and more from your mobile and tablet devices. Today the off-line world is more about taking the consumer to on-line world where you can connect and engage with them. QR codes are a perfect example of using an off-line system to achieve this.

If you use QR codes on your marketing material you need to make sure that the page you send the consumer to is the source of the information that they are looking for and that it is mobile friendly . For example if you include a QR code on your print advertising for a listing take the consumer to the details for that actual property. In some cases I have seen agents using a QR code to take the consumer to the home page of their web site and this provides a very poor consumer experience.

Just some of the uses of QR codes include:

  • Signboards
  • Newspaper Advertising
  • Your Blog
  • Videos including testimonials and virtual tours
  • Print Advertising
  • Business Cards
  • Promotional Material

A QR code can be used to direct the consumer to your web site, social media pages, videos, virtual tours, special offers, event page, email address, or a page on your web site with more details and content.

So how do you create these QR codes? There are several sites, two that I have used in the past include qrstuff.com and qrcode.kaywa.com. QR Codes have developed over time and today you can even customise a QR Code and include your logo or other branding.

So how do you read these QR codes? If you want to read a QR code you will need to get a QR code scanner for your mobile device. For the iPhone you can try QR Reader for iPhone, i-nigma QR Code Reader or QR Code Scanner. For Android you can try ScanLife Barcode & QR Reader, Scan or Barcode Scanner.

Want to test out how QR code work then here is one that will take you to this Blog Post.

Scan this QR Code to be taken to this Blog Post.

Estate Agents Co-operative (EAC) Partners With Nestoria

eac_and_nestoria

Estate Agents Co-operative (EAC) today announced a relationship with major property
search engine, Nestoria (Nestoria.com.au). This synergy will further enhance exposure
for Pro and Elite package customers advertising their property listings on the
Co-operative’s real estate portal, realestateworld.com.au.

The collaboration between Estate Agents Co-operative, one of the largest independent
real estate organisations in Australia responsible for launching the
realestateworld.com.au brand in June 2008, and Nestoria will involve a selected ‘listings
display’ arrangement on the Nestoria search engine.

“We are constantly looking at ways to value add to our offerings and we will be
uploading to Nestoria the listings for all real estate offices that are on our portal’s Pro
and Elite packages,” commented David Crombie, EAC Chief Executive Officer. “This will
provide an enhanced level of consumer exposure for their office and listings on
realestateworld.com.au by piggy backing off the Nestoria search engine”.

The relationship has been driven by Simon Baker, the former CEO and Managing
Director of the REA Group (realestate.com.au).

“Australia is a global leader in using the internet to search for property. There are around
25 property portals and franchise group sites serving the market. These sites are our
partners. They provide the listings and pay for clicks at a fraction of the cost they pay on
Google. We are an entry point for real estate consumers and property portals are the
destination” said Simon Baker.

Estate Agents Co-operative and Odusee partner for a new convenient way to search online for Australian properties

Major global vertical database search engine, Odusee, has announced a relationship
with the Estate Agents Co-operative and its property portal, realestateworld.com.au, to
further enhance the user experience of both sites and provide the portals real estate
customers an even greater exposure for their office brands and property listings.

The collaboration between the Estate Agents Co-operative, one of the largest
independent real estate organisation in Australia responsible for launching the
realestateworld.com.au brand in June 2008, and Odusee will involve a ‘listings display’
arrangement between the two sites.

“We are excited to be working with Odusee Australia in a venture that will see property
listings from realestateworld.com.au uploaded to Odusee on a daily basis”, said David
Crombie, Chief Executive Officer, Estate Agents Co-operative Ltd. “This arrangement
not only enhances the level of service we can provide to real estate consumers, but will
also deliver greater exposure for our portal agents’ listings.”

Nikki Varquez, Business Development Manager at Odusee expanded further, “We are
delighted to now include realestateworld.com.au as the latest inclusion into our Odusee
real estate search engine. Australia is a global leader in using the internet to search for
property and there are around 25 portals and franchise groups serving the market at any
one time. These sites are our partners. Odusee provides the entry point for consumers
with our partner portals listing details as the destination.”