Preparing for the Industry Reforms – Licensing and Training – what you need to know

After many years of advocacy by EAC on behalf of members and countless meetings with NSW Fair Trading and Government, last week saw the Property, Stock and Business Agents Amendment (Property Industry Reform) Bill 2017 introduced to Parliament. Discussion on the Bill will take place in February 2018 when Parliament sits again and our current understanding is that the changes will come into effect in the second half of 2018.

EAC has worked through several drafts of the Bill with NSW Fair Trading to ensure that to the extent possible that the changes will work from an industry practice perspective.

The reforms introduce several changes in relation to licensing and will affect everyone currently working in the industry. We recommend that Certificate Holders through to Principals watch this video as there are changes that you can start preparing for now that will make it much easier for you once the changes come into effect.

In this video I talk with Rosy Sullivan, College Principal at Australian College of Professionals about how you can prepare for their introduction.

NSW Government Releases Options Paper on Short-Term Holiday Letting

In 2016, the NSW Legislative Assembly Committee on Environment and Planning conducted an inquiry into the adequacy of regulation for short-term holiday letting in New South Wales; the Government response to the Parliamentary Committee was released on 20 April 2017. The Government generally supports these findings and recommendations, as well as traditionally supporting any findings and recommendations of the Parliamentary Inquiry.

The Options Paper is the next step in determining a policy framework – by engaging with stakeholders, industry and the general public to discuss what level of regulation is required to best meet the needs of the NSW community.

With Airbnb listings doubling in Sydney in the last 12 months, it is going to become an issue and more so in Strata. It has already, and will increasingly, become a bigger issue for the real estate industry and now is the time to make our position known.

Submissions are due by the 31st October 2017. EAC will be making a submission and is looking for your thoughts as well as feedback to include in the submission.

Feedback can be provided by commenting on this post, or sending your thoughts to

Further information and the Options Paper can be found here.

To provide your feedback please complete our survey by Friday 20th October 2017 to provide us enough time to write the submission.

David Crombie
Chief Executive Officer

EAC Board meets with Member Principals from Northern Rivers

The EAC Board held its November Board Meeting in Ballina on Wednesday, 27 November followed by a meeting of Member Principals from the Northern Rivers. At the meeting the Chairman Dale Whittaker and CEO David Crombie updated the members on some of the initiatives the Co-operative is currently working on and other changes that are currently affecting the industry. Each of the Directors provided the members with an overview of the property market in their respective areas and in return the meeting provided the directors with an opportunity to obtain feedback directly from the members.

EAC Chairman Dale Whittaker and EAC CEO David Crombie presenting at Northern Rivers Members Meeting

EAC Chairman Dale Whittaker presenting at Northern Rivers Members Meeting

A lighthearted moment shared by EAC Board and EAC members

A lighthearted moment shared by EAC Board and EAC members

The EAC Board would like to thank all the members that attended.

Estate Agents Co-operative (EAC) Releases Updated Industry Portal

Estate Agents Co-operative (EAC) today announced the release of their much anticipated update to the industry owned and developed real estate property portal,

We have spent the best part of the last 12 months completely redeveloping the website and underlying systems to provide a platform that meets the evolving needs of both real estate agents and consumers alike, all the while being mindful of still being able to provide an extremely cost effective property online marketing alternative for our members and the Industry.

In addition to considerably improving the consumer experience, in the search and display of property listings, we have also taken substantial steps to assist agents who are looking for greater profile on the site to professionally market their office and personal brands.

Another core focus of the development team was to ensure that the site will now have a much greater search engine relevance through enhanced optimisation and marketing initiatives which will guarantee better overall visibility of

I feel that was always and still is all about providing a much needed industry alternative. I now feel more confident that our latest offering can indeed provide just that.

Take a look for yourself by visiting the site.

NSW Auctioneers take their place once again in the Australasian Championships

The Australasian Real Estate Institutes’ Auctioneering Championships, representing the most professional and skilled auctioneers that Australia and New Zealand have to offer held its New South Wales heat at the Novotel Hotel Sydney Olympic Park today.

The NSW Heat was contested by fifteen of the state’s leading Auctioneers all competing to progress onto the National championships to join contestants from around Australia & New Zealand at the final event which is being held at Crown Perth on the 23rd-25th of September.

One of the judges today Scott Kennedy-Green was the last NSW contestant to take out the Australasian Championships in 2006. Estate Agents Co-operative Ltd Vice Chairman Peter Carmont said “It is about time that NSW took the title again and we look forward to our winner and runner up taking it up to New Zealand which has won the title four times in the last five years.”

The Real Estate Institute of Australia and Estate Agents Co-operative Ltd, the hosts of the NSW heats,  are proud to announce the Winner for the NSW heat is Gavin Croft from Bresic Whitney Estate Agents and would like to congratulate Gavin on his performance.

Gavin has 12 years in experience in real estate and is currently the sales manager and auctioneer for the Darlinghurst and Glebe offices.

We are also proud to announce and would like to congratulate Edward Riley also from Bresic Whitney Estate Agents who is the Runner Up in today’s heat.

Both Gavin and Edward will be going through to the finals to be held in Perth where they will compete against auctioneers from the other states and New Zealand.

Special mention should also go to Nick Boyd for his very strong and capable performance in the heat.

We would like to thank all the contestants for participating in this year’s heats of the 2013 Australasian Real Estate Institutes’ Auctioneering Championships. The other contestants included:

Stewart Kirkby – LJ Hooker Lane Cove
Vic Lorusso – Vic Lorusso
Matthew Harvey – First National Real Estate
Michael McCaffery – First National Real Estate
David Cale – Cale Property Agents
Thomas McGlynn – McGrath Estate Agents
Paul Millett – Cooley Auctions
Andrew Cooley –  Cooley Auctions
Andrew Coulson – Think Real Estate
Brian Cannan – Think Real Estate
Will Hampson – My Auctioneer
Kate Lumby – My Auctioneer
Nick Boyd – Think Real Estate

We would like to thank the Judges Scott Kennedy-Green, Stephen Pratt, Brett Roenfeldt, Chris Mourd and Amanda Lynch.

David Crombie, Chief Executive Officer of Estate Agents Co-operative Ltd would like to thank our Major Event Sponsor OAMPS Insurance Brokers and our Event Sponsors My Desktop, Realty Print and iVisual for their support which allowed us to hold a successful and professionally run event.

QR Codes, what are they and are you using them?

Quick Response or QR codes are a perfect example of using an offline system to quickly and easily access information from your mobile and tablet devices.

New technology is being introduced every day to allow you to be able to do more and more from your mobile and tablet devices. Today the off-line world is more about taking the consumer to on-line world where you can connect and engage with them. QR codes are a perfect example of using an off-line system to achieve this.

If you use QR codes on your marketing material you need to make sure that the page you send the consumer to is the source of the information that they are looking for and that it is mobile friendly . For example if you include a QR code on your print advertising for a listing take the consumer to the details for that actual property. In some cases I have seen agents using a QR code to take the consumer to the home page of their web site and this provides a very poor consumer experience.

Just some of the uses of QR codes include:

  • Signboards
  • Newspaper Advertising
  • Your Blog
  • Videos including testimonials and virtual tours
  • Print Advertising
  • Business Cards
  • Promotional Material

A QR code can be used to direct the consumer to your web site, social media pages, videos, virtual tours, special offers, event page, email address, or a page on your web site with more details and content.

So how do you create these QR codes? There are several sites, two that I have used in the past include and QR Codes have developed over time and today you can even customise a QR Code and include your logo or other branding.

So how do you read these QR codes? If you want to read a QR code you will need to get a QR code scanner for your mobile device. For the iPhone you can try QR Reader for iPhone, i-nigma QR Code Reader or QR Code Scanner. For Android you can try ScanLife Barcode & QR Reader, Scan or Barcode Scanner.

Want to test out how QR code work then here is one that will take you to this Blog Post.

Scan this QR Code to be taken to this Blog Post.

Estate Agents Co-operative Ltd Joins Real Estate Institute of Australia Affiliate Council

The Estate Agents Co-operative Ltd (EAC) today announced its appointment to the Real Estate Institute of Australia’s (REIA) Affiliate Council to benefit from what REIA currently offers its members.

As an REIA Affiliate Council member EAC will have alignment with the leading industry association for Australia’s real estate profession, benefitting from REIA’s advocacy on their behalf and through their strong relationship with national media. Another role of the REIA Affiliate Council is to have participation in ongoing discussions and updates on issues and submissions REIA prepares.    

“EAC is pleased to be associated with the national institute for the real estate profession and looks forward to working with the REIA and other affiliate members to ensure that the interests of EAC Members and practitioners in NSW are protected”, commented Dale Whittaker, EAC Chairman. “We are actively working with government bodies at a state level and the Board of EAC recognises the importance of having representation at a national level, as we face issues such as the introduction of national licencing”.

REIA CEO, Ms Amanda Lynch and President, Mr Peter Bushby presided over the Affiliate Council meeting on Monday, 25th February, with senior representatives of the real estate networks including David Crombie, EAC Chief Executive Officer. The agenda included the industry’s opposition to diluting standards with national licencing, tax reform, a fair and consistent approach to buyers of established with the first home owner grant and the need for national tenancy laws.

Estate Agents Co-operative Ltd

About Estate Agents Co-operative Ltd
Estate Agents Co-operative Limited (EAC) began as a co-operative of real estate agents first formed in 1960. We are known in the marketplace for Membership Services, Agency Practice Support, Red Square, Real Estate Forms and more recently the Property Portal and supporting Publications.

EAC is now a premium technology based service provider to the real estate and property industry, providing a range of services to over 2,000 real estate professionals, comprising of independent agencies, valuers, Government departments and franchise offices from all the major groups.






About REIA
The Real Estate Institute of Australia (REIA) is the national association for Australia’s real estate profession. REIA is a politically non-aligned organisation that provides research and well-informed advice to the Federal Government, Opposition, members of the real estate profession, media and the public on a range of issues affecting the property market.

Red Square Upgrade Released Today!

This morning we released an upgrade to Red Square . This upgrade included several new features and data sets. The upgrade included:

  • Several enhancements and fixes in Red Square
  • An update to the Quick Search for the Telephone Data that we introduced late last year to provide more flexible searching of this information
  • An update to the integration with Google Street View to provide more reliable display of these images.
  • Updated 2011 Census Data on the Standard Reports
  • Updated 2011 Census Data on Neighbourhood Reports
  • Updated 2011 Census Data on CMA Reports
  • Several enhancements and updated Mapping Data in Street Maps.

We would like to take the opportunity to thank our users who provided us with feedback.  It is with your assistance that we can continue to enhance Red Square so that it meets the needs of our industry. Please keep sending your feedback through to or call us on 1300 137 161.

Google has unveiled an upgrade to Adwords

Google has unveiled an upgrade to its AdWords advertising platform to enable contextual targeting of prospective customers. Bids can be adjusted based on location, time of day and the device that is being search on. The reporting feature has been updated as well.

Google plans to introduce some of the new features over the coming weeks and intends to upgrade the entire system by the middle of this year.

Want to know more check out: