Quick Response or QR codes are a perfect example of using an offline system to quickly and easily access information from your mobile and tablet devices.
New technology is being introduced every day to allow you to be able to do more and more from your mobile and tablet devices. Today the off-line world is more about taking the consumer to on-line world where you can connect and engage with them. QR codes are a perfect example of using an off-line system to achieve this.
If you use QR codes on your marketing material you need to make sure that the page you send the consumer to is the source of the information that they are looking for and that it is mobile friendly . For example if you include a QR code on your print advertising for a listing take the consumer to the details for that actual property. In some cases I have seen agents using a QR code to take the consumer to the home page of their web site and this provides a very poor consumer experience.
Just some of the uses of QR codes include:
- Newspaper Advertising
- Your Blog
- Videos including testimonials and virtual tours
- Print Advertising
- Business Cards
- Promotional Material
A QR code can be used to direct the consumer to your web site, social media pages, videos, virtual tours, special offers, event page, email address, or a page on your web site with more details and content.
So how do you create these QR codes? There are several sites, two that I have used in the past include qrstuff.com and qrcode.kaywa.com. QR Codes have developed over time and today you can even customise a QR Code and include your logo or other branding.
So how do you read these QR codes? If you want to read a QR code you will need to get a QR code scanner for your mobile device. For the iPhone you can try QR Reader for iPhone, i-nigma QR Code Reader or QR Code Scanner. For Android you can try ScanLife Barcode & QR Reader, Scan or Barcode Scanner.
Want to test out how QR code work then here is one that will take you to this Blog Post.