Estate Agents Co-operative (EAC) today announced a relationship with major property
search engine, Nestoria (Nestoria.com.au). This synergy will further enhance exposure
for Pro and Elite package customers advertising their property listings on the
Co-operative’s real estate portal, realestateworld.com.au.
The collaboration between Estate Agents Co-operative, one of the largest independent
real estate organisations in Australia responsible for launching the
realestateworld.com.au brand in June 2008, and Nestoria will involve a selected ‘listings
display’ arrangement on the Nestoria search engine.
“We are constantly looking at ways to value add to our offerings and we will be
uploading to Nestoria the listings for all real estate offices that are on our portal’s Pro
and Elite packages,” commented David Crombie, EAC Chief Executive Officer. “This will
provide an enhanced level of consumer exposure for their office and listings on
realestateworld.com.au by piggy backing off the Nestoria search engine”.
The relationship has been driven by Simon Baker, the former CEO and Managing
Director of the REA Group (realestate.com.au).
“Australia is a global leader in using the internet to search for property. There are around
25 property portals and franchise group sites serving the market. These sites are our
partners. They provide the listings and pay for clicks at a fraction of the cost they pay on
Google. We are an entry point for real estate consumers and property portals are the
destination” said Simon Baker.