The Value of a Real Estate Professional

Real estate agents undertake a diversity of activities related to the selling and leasing of residential and commercial property. Many agents specialise in areas of practice such as residential sales, residential property management, commercial and industrial leasing and sales, representing buyers, rural sales and more.

Pricing

A real estate professional is best suited to determine a pricing strategy for your property. You don’t want to miss opportunities by overpricing or undervaluing your property. Knowledge about the surrounding areas, pricing trends, local information, and experience will ensure you are getting the best price for your home.

Marketing

A real estate professional has many ways to effectively market your property. Proven marketing methods include flyers, open houses, the internet and local newspapers. There is a common misconception that advertising sells real estate, but the majority of real estate sales are the result of contacts through previous clients, referrals, friends and family, and personal contacts.

Keep in mind, advertising is only one part of marketing. The choice of media and frequency of advertising depends a lot on the home and specific market. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. A qualified real estate professional will know when, where and how to advertise your property.

Preparation is critical to marketing your property effectively. A real estate professional is best suited to recommend repairs and cosmetic work that will significantly enhance the saleability of your home.

Security

When the property is marketed with the help of a qualified real estate professional, you avoid allowing strangers into your home. Real estate professionals will generally pre-screen and accompany qualified prospects through your property. This increases your safety and allows for any last minute preparation.

Negotiating

Your real estate professional can assist you with objectively evaluating every buyer’s proposal without compromising your marketing position. This initial agreement is only the start of a process that involves offers, inspections, and many discussions. Your real estate professional can help you and work with you to make it through this complicated process.

Monitoring, Renegotiating and Closing

Between the initial sales agreement and the sale and settlement of your property, questions may arise. For example, unexpected repairs are sometimes required or if the property is tenanted other issues could potentially be uncovered.

The process alone is intimidating for many people. Your real estate professional is the best person to objectively help you resolve any issues that may arise so you can move through to settlement.

Your real estate professional can also meet with other professionals involved in the transaction process. Their industry contacts can make sure any unforeseen issues are handled reliably and quickly.

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