I have recently spent a considerable amount of time studying the emerging area of Social Media Marketing and how it can be applied to the real estate industry.
For those that are now aware of what it is, Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. This is performed through the use of tools such as Twitter, LinkedIn, Facebook and Blogs to name a few.
I first came into contact with this area of marketing over two years ago at Inman Connect and it now quickly gaining traction. I have just returned from Inman Connect in San Francisco and let me tell you that the use of Social Media Marketing for an organistation is a must. It is no longer a case of I will get onto it soon.
You will need to get your head around how use these tools to promote you, your business and your listings pretty quickly and to make the job easier I have already begun putting together a package to help real estate agents do this and have been fine tuning the package with a few agents before offering it as a service to EAC Members.
If you are interested in finding out more then just call or email me or follow me on any of the social networking sites below.