Google today announced the addition of a real estate search feature to Google Maps in Australia. The new feature allows real estate agents, franchise groups and portals alike to upload their listings directly to Google Maps at no cost, making them more easily discoverable by the millions of Google Maps users in Australia.
Increasingly, people are starting their search for a new home online – Nielsen research shows that 87% of Australian home buyers use the internet to research properties*. Google saw more than 35% growth in real estate-related searches from Jan/Feb 2008 to Jan/Feb 2009**.
“We know that many Australian home buyers already use Google Maps to help their house-buying and renting decisions, especially driving directions and Street View, and by making real estate listings available right in Google Maps we can drive qualified buyers directly to listings,” says Andrew Foster, product manager, Google.
“It’s a simple and free way for real estate companies to make their listings even more discoverable, and have them seen on an easy-to-navigate map.”
Real estate agents can visit maps.google.com.au/realestate to find out more information about how to work with Google to have their listings appear on Google Maps.
The new feature lets potential home buyers enter a city or suburb and see available listings represented by markers or small circles on the map. They can then refine their search by price, type of property, bedrooms, bathrooms, and parking. The map will automatically update with relevant listings when panned or zoomed to another suburb, and when the search criteria is changed. Clicking on a marker or a small circle will provide more information about the listing, as well as the contact details of the listing agent and a link to their website.
Agents who use Red Square or subscribe to realestateworld.com.au will automatically have their listings uploaded to Google on a daily basis.
For more information see http://maps.google.com.au/help/maps/realestate/